With the help of a product video, even complicated technology can be explained in an easily understandable and entertaining manner. The application/use of products can be vividly communicated. The innovative aspects of your products are easy to convey. Even complex process flows can be presented in a memorable and catchy manner via a product video. Who likes to read pages and pages of instruction manuals? In our short-lived times, quickly understandable information is of great advantage and helps to convince the customer. Through a video, information can be conveyed faster and in a more targeted manner than with a text, which the user often just skims through. A product video precisely highlights the quality of the product, skillfully answers questions regarding the product, and presents the uniqueness of the offer more profoundly than an advertising video.