Advertising film agency Berlin

Advertising films put your products in the right light

A lot of time and money goes into the development of new products. That is why their USPs should also be effectively communicated to the outside world. Otherwise, products that require explanation will have a hard time establishing themselves on the market. With advertising films tailored precisely to the needs of your target group, we at avidere support you in getting your products the attention they deserve.

A selection of our advertising films

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Say yes to yourself: An image film for the Surgeon Doctors Bay

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Cinema spot: The bus drivers chauffeur service in cool VW Bullis

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Great scenes in the Almodóvar Bio-Hotel

Requirements for a good advertising film

An advertising film must, above all, fulfill two tasks. It must encourage the target group to buy the advertised product and, even after the purchase, reinforce their conviction that they have made the right choice. For this to succeed, it must have four characteristics:

  • It must clearly communicate the product benefits and relate them to the needs of the target group.
  • It must be tailored to the target group’s prior knowledge and media consumption habits.
  • It must build trust.
  • It must be original.

At avidere, we have many years of experience in creating effective commercials and would like to follow on by making your project a reality. Our scope of services includes both animated and live-action films. Tell us about your ideas and we will find the right solution for you, regardless of whether it is promotional videos for online marketing campaigns, for trade fair presentations or for product launches in the B2B sector.

Your benefits

  • Stronger purchase incentives through effective presentation of product benefits
  • More precise pre-qualification of your target group and fewer returns
  • Transparent video production from Berlin
  • Close coordination during the entire production period

The process

A prerequisite for a good advertising film is close cooperation between the film team and the client. That is why we strive to gain as precise an idea as possible of your company, your structures, your employees, and your customers during the preliminary discussions.

Subsequently, we create a first concept, which we go through together with you and adapt according to your desires. On this basis, we then write the script. With the finished script, we then move on to production, post-production and, ultimately, the final approval. We coordinate closely with you throughout the entire process, so that you have a precise insight into the progress of the work at all times.

1. Exchange
We listen to you and gather all available information about your company, your product, your services, and your competitors.
2. Idea
We develop an idea for your specific request; a common thread that runs through the film, touches the gut of your customers, and sticks in their minds: modern storytelling through moving images.
3. Text concept
Film is an audio/visual experience, the accompanying text underlines the story we tell for you.
4. Storyboard
The storyboard clarifies the story, the illustration of the individual scenes or the illustrated characters in interaction with text makes the course clear.
5. Production
For the real image, we then implement the script with the film team and the technology adapted to the project. For the drawn, animated explainer video, we create the illustration / final artwork.
6. Postproduction
Your film is refined: we edit, make sound and image corrections, select a voice suitable for the project and have the text recorded in a sound studio.
7. Release/ video marketing
In order for your film to reach the largest possible audience, we recommend the most suitable channels for your project, professionally set up your video channel and work out your video marketing strategy.

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