In Germany there are more and more unfilled positions. Usually, it costs companies a lot of time before a new promising candidate is found. Especially in the case of qualified positions, it can take several months before the position is filled. Sometimes the requirements profile is to blame, sometimes the job advertisement itself or the lack of attractiveness from the employer in search of qualified applicant. In addition, applicants often do not want to accept personal changes in order to take up a new position, or do not feel addressed. Employer branding, or the strengthening of the employer brand, is therefore becoming increasingly important for employers. The positive effects are noticeable both internally and externally, and employer branding also quickly makes itself felt in job applications.
Recruiting film for the Raumhaus GmbH
Making of Recruitingfilm for the Dalhoff GmbH
Recruiting video for the CPU AG
If a position remains vacant for a long time, this has enormous and, above all, costly consequences. Obviously, there are costs that ensues from the usual recruiting measures. These include, for example, campaigns in social networks, job advertisements in newspapers, the placement of ads on job boards and expenses for recruitment agencies or headhunters. However, there are also other costs that are less obvious at first. For if employees are missing, production is quickly curtailed, which in turn leads to a drop in sales. Or fewer orders can be accepted and processed because customer service is down. If the extra work falls on the remaining colleagues, their motivation quickly wanes, and efficiency drops. For small companies in particular, the economic consequences of vacancies can quickly threaten the very existence of the company.
There are various possibilities for employer branding. However, the primary goal is always to increase the attractiveness of one’s own company as an employer and to create a clear distinction from competitors. A first-class Internet presence is just as much a part of this as a good presence in social networks. Recruiting videos are the ideal way of combining the search for applicants and employer marketing, which is why they are becoming increasingly important. Our recruiting videos generate spontaneous loyalty to the company and arouse emotions in the viewer – and do so more strongly and directly than pictures or print ads ever could. Our videos show the advantages of your company and give employees a voice. Applicants and other interested parties gain an insight into the day-to-day happenings at the company. This makes it easier for them to identify with the company and lays the foundation for future cooperation.
Does this sound good to you? Then get in touch now! We are happy to discuss your recruitng project with you.